Bridgestone Events Portal

1

Event details

Event name *

Event type *

Small / local event 1–3 days — e.g. Tuff Treads, Black Isle Show. Organised & approved by the TM Team. Min. lead time: 1 month

Large event 3+ days — e.g. RTX. Organised & approved by the Brand Team; Brand Marketing liaises with HQ on budget. Min. lead time: 5 months

Approximate date *

Date status

Approximate Confirmed

Switches the label above once you know the exact date.

Venue / location *

Setting

Indoor Outdoor

2

Retailer

Retailer *

Not finding them? Add a new retailer to the global list — admin approval may apply.

3

Rationale & objectives

Rationale *

Objectives

KPIs / success measures

Target audience

Priority *

High Board / HQ visibility or significant investment.

Medium Regional significance, moderate investment.

Low Local or minor activity, limited budget.

Explain the priority level *

4

Event reason(s)

Select all that apply.

Product launch Retailer reward Customer acquisition Brand awareness Loyalty / relationship building Training & education Community engagement Other

5

Budget

How do you want to enter the budget? *

Preset band Exact figure

Budget band

Checked against the selected retailer's remaining budget on the next step.

6

Branding & merchandise

Branding required

Stand assets Pull-up banners Flags Banners Vehicle branding Signage

Merchandise / stock required

Giveaways Samples Tyres Literature POS materials Clothing

Exact items and quantities are picked on the next step.

7

Partners & stakeholders

Partner involvement

Webfleet Dealer Fleet customer Agency None

HQ / senior stakeholder involvement

8

Resource required

Roughly how many people are needed at each stage?

Planning

Set-up

Attendance

Logistics

Follow-up

New Event Request