Bridgestone Internal Operations Hub

1

Event details

Event name *

Expected number of attendees *

Event type *

Small / local event 1–3 days — e.g. Tuff Treads, Black Isle Show. Organised & approved by the TM Team. Min. lead time: 1 month

Large event 3+ days — e.g. RTX. Organised & approved by the Brand Team; Brand Marketing liaises with HQ on budget. Min. lead time: 5 months

Event dates *

From to

Dates need to include set-up time.

Venue / location *

Setting

Indoor Outdoor Both

2

Retailers

Retailer(s) *

Select one or more retailers. Not finding them? Add a new retailer to the global list — admin approval may apply.

3

Rationale & objectives

Rationale *

Objectives *

KPIs / success measures *

Target audience *

Priority *

High Board / HQ visibility or significant investment.

Medium Regional significance, moderate investment.

Low Local or minor activity, limited budget.

Explain the priority level *

4

Event reason(s) *

Select at least one — all that apply.

Product launch Retailer reward Customer acquisition Brand awareness Loyalty / relationship building Training & education Community engagement Other

5

Estimated cost (optional)

How do you want to enter the estimated cost?

Preset band Exact figure

Cost band

If given, it's checked against the selected retailers' remaining budget on the next step.

6

Branding, merchandise & staff

Branding required

Merchandise / stock required

Do you need hired event staff? Extra cost

Specific items and quantities are chosen once the event is approved.

7

Partners & stakeholders

Partner involvement

Webfleet Dealer Fleet customer Agency Other None

HQ / senior stakeholder involvement

8

Resource required

Roughly how many people are needed at each stage?

Planning

Set-up

Attendance

Logistics

Follow-up

9

Integrity Hub

It is the event requester who is responsible for the Integrity Hub submission.

Please log into the Integrity Hub via Single Sign-on, then select “Create disclosure” and enter the standard details.

Log in to Integrity Hub

You must open the Integrity Hub link before you can continue.

New Event Request